Product Catalogue Series
Art direction, photography, and layout of seven product catalogues for Southwire Canada’s Contractor Tools division.
In order to promote the newest business segment, this project required the gathering and data management of over 600 products over an 8 month period.
Design System
Since the tools division was brand new and no guidance was provided in terms of how the general Southwire brand could be appropriately applied, I took it upon myself to come up with a standardized design system that could be easily scaled to different applications.
Product Photography
All photographs were either retouched or retaken to bring the catalogues to a level of consistency that would be acceptable for print production & digital distribution. This included the composition of cover photos.
